Friday, September 28, 2012

Male married stars have more fun

When we see star-wives in ads, usually they feature alone, with kids, or with their hubbies. It's a golden marketing rule that nothing remotely romantic can be suggested with any other male - and heaven forbid a black-alpha male .

But this does not apply to the celebrity hubbies. They can go on scoring goals with girls half their age in umpteen ads and have the equivalent of those black-studs, blondes, press their lips to their grinning cheeks. (See ad below)

Nothing wrong with that really, it's all make-believe, but it's make-believe that sells only one-way and it tells us about our hypocritical society.

This is one of the reasons why we have so many young teens raping without qualms. Women are either bimbettes or pativrataas, men evergreen studs. I do believe we'll have a lot lesser rapes the day we can sell shoes without these chauvinistic displays of virility or, sell an equal number with Madhuri Dixit or Kajol surrounded by a bunch of teens and winking at the camera as they suggestively pinch the bubble-butts of one of them. 

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