Bounty on Rushdie

How is an inconsequential Iranian fanatic-group no one has heard of getting its anachronistically regressive and criminal message transmitted  all over the world? What power does this  bounty have if the press just stops to consider how it is being used by every little group that has a  hate message to spew - which alone it doesn't have the capacity to splay beyond its own neighbourhood walls?
Why publish this claptrap and give them the power to harm?

I am not being dramatic but our very civilization is at stake here. Don't trade it for a few more sold copies.