Cola wars

We seem to have hit the peak of the age of hysteria in the ensuing Cola controversy. I refer to the condition in hysteria of reacting excessively without thinking. Tho' it's my personal belief that the motives are also fuelled by the xenophobic envy at the supposed riches and lifestyle associated with PepsiCola MNCs and the Indian habit of finding anything consumed for pure pleasure as evil.
I know this may seem a long way off but I find the sentiments echoed in the increasingly common outcries against "vulgarity". The indecent assaults on our maryaadaa protested by gundas burning tyres and holding the public at ransom.

Why I say the whole protest sham is unreasonable is this -
High is not an absolute term. It's relative. Hence, when the media sensationalizes the high levels of pesticides in the cola, the first question taht should have been asked is - How high is high? But I see nobody asking this very common-sensical question. I guess this is beacuse nobdy is interested in the right answers. The only issue at hand is tahta MNC is brought to the knes and let's kick the living air out of it.
Reactonism, Frustration, Inferiority complex - each one seems to have his own ulterior motive.

The article below by the very respected Gurcharan Das in TOI should put things in perspective (for those who are interested in the controversy on its scientific merit) -



Truly, we are a wondrous land! In a country where two thirds of the children are undernourished, where 70% of the people cannot access safe sanitation and 65 infants die out of a thousand born, we are seriously debating the pesticide levels in a product that is probably the safest in the world from a pesticide perspective.

Sadly, the controversy has created a scare in a nation which has among the lowest pesticide residues in its food chain. Indian diets contain roughly 18% of acceptable daily intake levels of pesticide versus western diets which have 40-50%, according to international experts.

The reason is that our diets are extensively vegetarian; and meat inherently has higher pesticide levels via the grains ingested by animals in the food chain. If we are seriously concerned with pesticides in Indian diets, we ought to begin with tea.

According to European norms (EU), tea contains 187,300 times the pesticide than water used in colas. If hypothetically our colas had exceeded allowable levels by 30 times, I could still drink 6,200 glasses of cola and I would have less pesticide in my body than a cup of tea.

The same goes for other foods. EU norms allow apples to have 154,120 times the pesticide than water; bananas to have 95,220 times; milk 7,140 times. So, soft drinks are among the safest products we consume from the pesticide perspective.

This doesn't mean that our other foods are not safe. Nor is our food chain polluted — an unfortunate impression created by the media. It means that we do not live in an ideal world free of pests and pesticides.

I am generally a critic of our government, but in this case I give it credit. It has fixed water standards which are equal to the highest norms in the world.

Since water in soft drinks conforms to these norms, it is probably safer to drink a Pepsi in Kerala than in Kentucky. The government is also now working on sugar norms and testing a protocol for finished soft drinks.

In the end, governments understand that multinational companies have to maintain high standards because they have too much to lose. News travels quickly and a disaster in one country can harm a company's image and sales around the world.

Hence, the Indian government wants to do its own tests. The last time around government data showed six times lower pesticide levels than CSE's tests. Our state politicians have fallen into a trap.

They think that by banning colas they have won cheap votes. People, however, will soon realise that they have been taken for a ride. Already, the people of Kerala are questioning, how can you ban colas and allow the sale of liquor and cigarettes?

Eventually, everyone has lost in this silly business. Our nation has been unfairly smeared for high pesticide in our food chain. Our exports of food products will lose the trust of international customers.

Tourists will say, "If I can't drink a safe cola, how can I eat anything in India?" Foreign investors will be reluctant to invest in a country which does not observe the rule of law in closing factories.

All NGOs have got a bad name by these smear tactics. The environmental movement has been hurt. This is sad because we need a strong civil society to take on the real problems of India. Finally, media has been tarnished by its lack of application. We have truly scored a self-goal!

If I were the PM - 1

1. All news would, henceforth, be aired from only the state-owned service by Shakti Kapoor. The end of every news item would be marked by an "Aaaoooo".
2. Instead of the inane left-of-way or right-of-way ruletraffic flow will be converted to middle-of-way and side-of-the-middle ways. The rule will change at every crossing. Which mmeans that people driving on the middle of the road will have to shift to the sides and vice versa.
3. No movie having les than 30 minutes of nudity and 1 hour of blood-soaked violence will be passed. Only movies with 1 hour of blood-soaked violent nudity will be granted the Universal certificate.
4. Kick in the crotch would be deemed as a valid punishment for all cases of corruption. The no. of kicks would correspond to the amount of money siphoned. The kicks will be administered by grumpy Jat policemen who have just had a row with their wives followed by an incident of road-rage.
5. On the anniversary of every Miandad-six Sharjah, Chetan Sharma will be beaten mercilessly on the state television for 1 hour. After his death, the onus will pass on to the closest kin.

Remember the heroes

Every morning my eyes water - partly from the Bangalore morning rush hour pollution and partly from the sight of heroes on cycles weaving through the mayhem. Peddling furiously between cars, over pavements and the razor-thin tarmac dividing two giant potholes, the heroes sally forth where no other dares. They brave the unending rush of horn-blaring bikes and mammoth juggernauts of Honda Cities and Ikons as they blind turn towards the right from the left or vice versa. My only complaint is that, in daring this impossible move, the terror and plea in their face and manner as they pedal to the other side between the flurry of MRF wheels does not really become the dignity and courage of their endeavour.
When the roads were converted from 2-way to 1-way, the Bangalore Traffic police forgot to communicate the fact to these brave men. Unheeding of the coming storm of cars, scooters, bikes and horns, the heroes slowly but steadily continue their pedalling. Together, they hold the memories of the era of 2-way streets. A reality that strikes me every time I succeed in finding the gap besides the lumbering Sumo to make my breakaway, only to be confronted by a timid hero, advancing in the opposite direction, precariously clinging on to

1. the memories of the Bangalore and that particular road that were,
2. the little space on which he finds his way through and,
3. of course, his dear life.

The Bangalorean cyclist is a dying breed. Literally. Those who survive live to fight another day. In all the scenes of accidents that I have witnessed, it is the cyclist who has been at a disadvantage. Whether in the mangle of steel, tube and bones, or the receiving end of a string of Kannada abuses from the biker who's just realigned the poor cyclist's front tyre.